Dunn, Robert  

This professor is so much fun. We had to buy the textbook, but it was completely in our best interest to buy the textbook. Wasn't one of those classes where at the end of the quarter the teacher blew $100 on a textbook that was opened twice during the year. He has a lot of on hand experience in his field, which brings light and a challenging perspective to the field of Marketing. He's there to have fun, and help you understand issues. If you don't ask questions, it's your loss. But, he makes the classroom an inviting environment. Go to class, he covers the material well and stresses important issues. His tests are all multiple choice open notes. They are not tricky or written to confuse. There are a lot of papers, so be wise in choosing your groups. Even though groups may be difficult to work with time, it is the overall best way to experience marketing since it is a teamwork experience.

Dunn isn't too bad if he teaches 346 again. You write a lot of papers, but that actually helps you when you take the midterm and the final. Since the midterms and the final are open notes, the paper actually helps you become familiar with the concepts of the book. The test are pretty straight forward and aren't too difficult; he refers to his experience at Volkswagen quite a bit, but it's better than others who just say something because they have studied it but never has really done it in the workplace.

Bob Dunn is new to teaching. He used to be the VP of Brand Development for Volkswagen for 30 years. He has a ton of knowledge, however, not about what he is teaching. He talks about his job at Volkswagen ALL the time, and repeats his stories constantly. He is a nice guy with good intentions, and I'm sure his teaching will improve over time. This class is the last marketing concentration class, and he had never taught it before. It is a simulation where you are a company competing against other groups who are other companies in the "Marketplace". The class involves NO TESTS, weekly memos, a final marketing plan, and thats it. You only meet once a week for class, and you are just required to make company decisions in the simulation with your group/ company. He doesn't give much feedback and isn't very clear in his instruction.

BOYCOTT!!!